From your screen to your closet: tips for colour accurate online shopping

See true colours through your screen

Online shopping is a staple of life, offering a convenience and variety that physical stores can't match. Still, one major issue persists: the inability to make the colours on the product images are as real as possible. As a colour analyst, I’ll share some easy tweaks to boost your chances of nailing the colours when you shop online.

Adjust your display …